By Emily Glynn
Photo by James Patrick
Jeff Krohn, a former ASU quarterback and the current vice president of business development at Alliance Residential Company, vividly remembers the struggle that came with transitioning from life as a D-1 athlete to the professional world.
“There is an underlying identity crisis that every single athlete goes through once they are finished with their respective sport,” he says. “From fashion to food, from workouts to your self-worth, everything is in a state of flux.”
Trading his athletic wear for fitted suits, blazers and slacks was counterintuitive at first, but over the years, Krohn has developed a bold and functional sense of style that extends far beyond aesthetics.
“Great trendsetters aren’t great because of the clothes they are wearing, but rather because of how they feel about what is underneath those clothes,” he reflects. “Understanding and becoming who you want to be physically, mentally and spiritually is the most important part of making the adjustment.”
Whether he’s nose to the grindstone, growing Alliance’s national platform alongside his father and sister, or rocking cowboy boots at an industry conference, Krohn upholds this sentiment with tireless devotion.
“Half of a room might love your outfit, the other half might hate it,” says Krohn, who admittedly loves shirts with personality and anything that pops. “So [just always] do you.”
What would we be surprised to find in your closet? An array of cowboy boots and subsequent hats for any occasion! What are your favorite accessories? Watches, although not a single one of them works. I love pocket squares and ties as well! What is the most important lesson you learned while playing football for ASU? To see the forest through the trees. In other words, don’t get caught up in the minutia of each day … There are many things to distract you in life, but knowing “why” you are doing something causes many of those things to fade into your periphery.
By Emily Glynn
Photo by Claudia Johnstone
There’s not a moment to lose for Melissa Pruett, owner of MELT by Melissa, a Scottsdale-based salon specializing in brow transformation.
The eyebrow connoisseur is often up with the sun, tackling a never-ending to-do list, staying consistent with her holistic daily routines, and beautifying up to 20 clients back to back – all while looking totally and utterly flawless.
“What we wear can genuinely change how we feel about ourselves, just as much as our makeup, skin, lashes, brows and hair,” she says of her personal style philosophy.
Some days, this calls for thigh-high boots from the depths of her excruciatingly organized closet, but, for the most part, Pruett stays true to her roots.
“Four-year-old Melissa was obsessed with playing dress up,” she reminisces. “I’ve always been very feminine with my style, loving delicate lace and whimsical details.”
As conscientious as she may be, Pruett is a bona fide risk-taker. After all, the budding entrepreneur forwent medical school to open her salon, a move that has paid off in more ways than one.
“I’ve held positions wearing uniforms, scrubs, workout gear, business professional attire, you name it,” she says. “But by becoming my own boss, I’ve gained the freedom [to choose] how I want to represent myself on a daily basis.”
Describe your style in 10 words or less. Baby. Needs. New. Shoes. What was your most memorable wardrobe splurge? I recently spent my 28th birthday in Indonesia and purchased a dress from the resort where I stayed. I was so pleasantly shocked to find this gorgeous handmade Balinese dress for only $38! It was only later that I realized I missed an entire decimal place on the currency conversion. Most memorable $380 I’ve ever spent! On the Fourth of July, I’ll be wearing … A bikini and some good ol’ American denim!