By Alison Bailin Batz
When Sergio and Country Velador opened Super Chunk Sweets & Treats in Old Town Scottsdale in 2014, they debunked the myth that a small mom and pop shop couldn’t, well, pop on the grandest of stages, notably getting lauded nationally for their locally inspired and sourced cookies, cakes and more by Mental Floss and The Cooking Channel, among others.
Out to innovate yet again, on July 8 the Veladors are set to unveil New Wave Market – an additional 1,100 square feet of retail space right next to its Super Chunk sister shop. The shop offers an expanded menu of breads and baked goods, lunch, housemade ice cream and a coffee bar featuring Chandler’s Piexioto Coffee, espresso and even cold brew on tap. The market also boasts a selection of unique (and often food-centric) retail products as well as space for classes on baking and other crafts.
“The market is filled with the odd, the unique and the delicious, sourced with products from small-batch makers around the world. Expect foods from brands like American Spoon, COOP’s MicroCreamery and Curio Spice Co., and household items and gifts from designers like Funko, Fishs Eddy and Imm Living,” Country says. “We want to show off businesses that focus on creating high-quality products in small batches.”
Oh – and there is a chocolate wall!
“Yes, we made a wall of chocolate specialties featuring Scottsdale-based Zak’s Chocolate as well as other artisan chocolate bars,” Country says. “We also offer guests the opportunity to BYOW (bring their own wine) from our neighbors next door, Kazimierz World Wine Bar, or enjoy something you bring yourself.”
And for those still seeking a Super Chunk fix, New Wave, of course, highlights the Veladors’ desserts, which incorporate local ingredients in innovative flavor combos, including the cowpuncher cookie, which packs a punch with candied jalapeno, and the mesquite chocolate chip cookie, made with Arizona mesquite flour.
“The concept, from the name to the classes to the items within, are all focused on the public’s renewed interest in all things ‘craft,’ and celebrates the tradition of making things.”
Ironically, according to Country, the New Wave concept was the first idea the Veladors had when considering opening a small business. But, fate stepped in and let them to open the sweet shop first. With its success, New Wave is now a reality as well – and on a grander scale than they initially even dreamed.
The July 8 grand opening celebration will include free mini ice cream cones for those who stop by; both the specialty ice cream flavors and waffle cones will be made in-house by Country herself.
New Wave Market is open Tuesday through Saturday from 8 a.m. to 5 p.m. and is closed on Sunday and Monday.
New Wave Market, 7120 E. 6th Ave., Scottsdale; 602.736.2383; www.newwavemarket.com.